- Build Emotional Product: Humans are emotional beings, their psychology is tied to their emotions and their emotions are tied to their set goals for life which is why they came to you; to achieve set goals of life. People attend comedy events because they want to laugh agreed but they also want happiness which is what laughter can bring (at least that is what their psychology tells them). So they are willing to pay for your events as a comedian to laugh so they can be happy in life which is the end goal. So is your “product” connected to their emotions? You and your product should have emotional connected with your audience by giving the perception that you are fulfilling their inner desires using your talent and product. This would endear you to them and their friends obviously because they would turn out to be your marketers.
- Build the K.L.T Factor: This I have known for a while but played down on it until John Obidi kept hammering on it on his weekly teleseminar which prompted me to research and put it up as an important part of building your audience and retaining them in the building and growth of your business and life as a person. KLT stands for; Know, Like and Trust. This factor is important in your process simply because people tend to pay those they know, like, trust than total “strangers”. Remember I said humans are emotional beings. So they would pay who they are emotionally connected to. They should know you well enough to like as a friend if possible and one they can trust with their money. This can be done both online and offline.
- Share your “Journey Lessons”: One person I know that use this method so well is Emeka Nobis, he shares his daily life journey as a narrative on his Facebook wall to his audience and this has endeared him to his audience because they now have the perception of having a piece of his personal space (attention and care) and mostly the feedback is always very massive and impressive which can be taken advantage of to market a product or pitch an idea and you would definitely get positive response. For example he has a subscribed Facebook group that he teaches writers and thought leaders and most of the subscribers are off his Facebook wall. This goes to show you can build that KLT factor from sharing your personal journey lessons be it online or offline. I shared one of such journey lessons on my instagram and Facebook profile recent click here to see.
As an entrepreneur whether you are a coach, sales man, or even a career employee building a name and brand out of your passion then you must learn to get and retain audience who are more or less your clients and the reason you are in business in the first place because without them your talents and skill is worth nothing in terms of currency. As I have mentioned time and time again in my tweet lectures (#mondaytonic), 10% of your audience are those that pay your bills since they are the ones that actually pay for your product. That being said let us dig into the issue at hand, achieving your set goal of making your audience pay for your talent or skill is a process, so follow these simple steps.