5 Steps to Raising Business Capital for StartUps & SMEs

25 Aug
"...Derick is a good cook for a guy! Like he is a chef, trained one with many food exhibitions and successful projects to his credit. I met Derick as a guest at a musical tour event by a popular artist in the south of Nigeria. We connected, shared ideas and chatted about the growing rate of entrepreneurial spirit in the continent of Africa, Nigeria particularly. As for business goals, Derick wants to open a food and confessionary restaurant, so he took the usual road; spoke to family members, spoke to friends using the successes of all his previous projects and exhibition as traction, didn’t even ask for free money but went the hard road of asking for loans and investment funds from these guys but met lots of brick walls. Get this right, he didn’t meet brick walls because these guys didn’t have the money, they are friends, and family members he knew well they could afford what he was asking for. They have hung out severally to have drinks with running over and above the amounts, he asked from each fellow. Guess what he didn’t get the funding support. For whatever reason or reasons, they were less concerned about his business growth and more concerned about having drinks and partying when they can. Was Derrick able achieve his business goal? We would that find out later...." The above is a portion of the introduction to this new ebook - SEED FUNDING SECRETS. This kind of scenario is what an average startup or SME entrepreneur face daily in the African space. Continue reading